Positive Life Radio Expands to Portland

Contributed report

Walla Walla University-based Christian music network Positive Life Radio has significantly expanded its coverage for the first time since 1997 with its purchase of a station to serve the Portland, Oregon, area.

"Serving the Portland area has been our dream for more than 20 years," says general manager Chris Gilbreth. "We're looking forward to serving new listeners in the area and helping the local churches have a voice in the wider community."

With the new signal, KPLP 104.5 FM, Positive Life Radio has a new potential audience of more than 2,500,000 — about four times as many potential listeners as they had before. Two transmitters will serve the Portland area: one in the west hills of Portland that signed on July 7, and another near Hood River that will sign on later this year.

In addition to the Portland signals, Positive Life radio has expanded into Astoria, Oregon/Long Beach, Washington, areas on KCPL 90.5 FM in conjunction with its partner organization, Growing Christian Foundation.

Since its humble beginning in 1963 at KGTS 91.3 in the Walla Walla Valley, Positive Life Radio has expanded to a total of 5 full-power stations and 13 translators serving a potential weekly audience of more than 2.5 million.

For more information on Positive Life Radio, see www.plr.org.